The New Favourite Of The Art World: What Is #ArtTech?

The New Favourite of the Art World: What is #ArtTech?

In the earlier days, two experts from #ASTRI, including Mr. Alan Cheung , Senior Director of Trusted and AI Technologies, and Mr. Simon Lee, Director of Client Development in FinTech, PropTech & Art-Tech, were invited to attend the #NEXXCREATE Art+Tech Seminar 2022 to share insights on topics related to the latest art and technology.

ArtTech actually includes virtual reality (#VR), augmented reality (#AR), real-time image projection, immersive theatre, and even animation production. For example, everyone can use mobile phones to step into #Google‘s Portable Museum, the “Art Power HK” online exhibition of #ArtBasel, or use VR technology to view art exhibitions in three dimensions. Mr. Alan Cheung pointed out that nowadays when someone walks into an art gallery equipped with modern facilities, standing in front of world-famous paintings, they can appreciate the exquisite composition and brushstrokes of the paintings, and they can also understand the three-dimensional dynamic atmosphere created by technologies such as AR and real-time image projection. It creates the storytelling behind the painting, and the viewers seem to have intimate dialogues with the artists.
 
Mr. Simon Lee mentioned that the highly sought-after NFT technology is also a model of ArtTech. It has become a new channel for artworks to present commercial value, helping more talented local artists to obtain considerable income, and encouraging them to devote themselves to artistic creation. This creates a good art industry ecosystem. It is a very common practice for using AI and image projection to make the stage performance more diverse and interactive. AI has been acting as an artist to create, covering painting, music, arranging, dancing, etc. The artworks are gradually receiving more attention. The integration of art and innovative technology has become a new trend in arts development.

Art technology (ArtTech), with arts as the centre and technology as the carrier, can enhance the value and experience of art creation. As an international metropolis integrating multiculturalism, Art Tech is bound to open a new development direction.

To learn more about ASTRI’s art technology content, please click: Decentralised NFT platform (English only): https://bit.ly/3PRGtQ7
 
#NFT #ASTRI #ARTTECH #應科院 #development #augmentedreality #artgallery #ai